• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • About
    • Contact
    • Privacy
    • Terms of use
  • Advertise
    • Advertising
    • Case studies
    • Design
    • Email marketing
    • Features list
    • Lead generation
    • Magazine
    • Press releases
    • Publishing
    • Sponsor an article
    • Webcasting
    • Webinars
    • White papers
    • Writing
  • Subscribe to Newsletter

Robotics & Automation News

Where Innovation Meets Imagination

  • Home
  • News
  • Features
  • Editorial Sections A-Z
    • Agriculture
    • Aircraft
    • Artificial Intelligence
    • Automation
    • Autonomous Vehicles
    • Business
    • Computing
    • Construction
    • Culture
    • Design
    • Drones
    • Economy
    • Energy
    • Engineering
    • Environment
    • Health
    • Humanoids
    • Industrial robots
    • Industry
    • Infrastructure
    • Investments
    • Logistics
    • Manufacturing
    • Marine
    • Material handling
    • Materials
    • Mining
    • Promoted
    • Research
    • Robotics
    • Science
    • Sensors
    • Service robots
    • Software
    • Space
    • Technology
    • Transportation
    • Warehouse robots
    • Wearables
  • Press releases
  • Events

Rising costs, climate change and lack of automation putting pressure on farmers’ profits

September 21, 2023 by Mark Allinson

Dramatic increases in labor costs and other input, along with climate change, have put significant pressure on farmers’ profits, according to analysis from McKinsey & Company.

Farmers have reported that the cost of fertilizer and crop protection has risen by 80 to 250 percent over the past few years.

Meanwhile, a warmer climate is resulting in increased weather variability, more frequent acute weather events, longer droughts, and new invasive crops and pests, all of which reduce yields.

To remain economically viable, farmers must find innovative solutions. McKinsey’s latest report – Trends driving automation on the farm – identifies the trends to boost adoption and change the future of farm equipment and operations.

McKinsey’s analysis reveals that farm automation could have a positive impact on farmer economics and mitigate the effects of climate change, especially in an environment of rising regulatory pressure.

Yet less than 5 percent of farmers currently use automation technology. The research indicates that continued pressures on farm economics and a drive toward more sustainable farming practices will accelerate adoption of automation.

US farmers report that input costs are the number one risk to their profitability, with widely used fertilizers rising 15 percent in price over the past 5 years.

More efficient use of pesticides and fertilizers can be achieved through automated precision spraying, fertilizer application robots, and other solutions.

McKinsey analysis shows that some herbicide application technologies that use computer vision to selectively spray weeds and avoid crops can reduce costs by 80 percent, creating a value of $30 per acre and a payback period of 2 years.

Labor is also a persistent challenge for farmers, with over 22 million pounds of fruit and vegetables wasted due to a shortage of workers to pick crops in the UK alone last year.

Further, labor wages have increased at a faster rate than previous years, increasing the economic pressure on farmers.

Analysis shows that automation could open a wider labor pool by lowering the operating skills required by workers and improving working conditions.

Moreover, automation can enhance productivity and reallocate labor towards the highest value tasks on the farm.

For example, fully autonomous equipment could reduce the need for machine operators to engage in hazardous activities such as spraying and enable a single operator to handle multiple machines.

Vasanth Ganesan, partner, at McKinsey says: “Though farmers have low levels of adoption currently, there is an increasing level of interest from farmers to invest in new innovative technologies that allow them to protect their current book of business while also continuing to optimize yield looking into the future.

“In addition, sustainability commitments made by companies across the agriculture and food value chain combined with regulations will further incentivize farmers to adopt automation technologies.”

Print Friendly, PDF & Email

Share this:

  • Print (Opens in new window) Print
  • Share on Facebook (Opens in new window) Facebook
  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on Reddit (Opens in new window) Reddit
  • Share on X (Opens in new window) X
  • Share on Tumblr (Opens in new window) Tumblr
  • Share on Pinterest (Opens in new window) Pinterest
  • Share on WhatsApp (Opens in new window) WhatsApp
  • Share on Telegram (Opens in new window) Telegram
  • Share on Pocket (Opens in new window) Pocket

Related stories you might also like…

Filed Under: Agriculture, Features Tagged With: farmers, farms, mckinsey, profits

Primary Sidebar

Search this website

Latest articles

  • Construction and demolition robots: Building the future
  • Robotics Rising: What Hiring Trends Reveal About Automation Careers
  • Xpanner launches ‘first’ scalable physical AI-based automation solution for construction sites
  • Skelex starts exoskeleton pilot in greenhouses in the Netherlands
  • Humanoid Global makes ‘software investment’ in RideScan
  • $50 million funding sparks ‘manufacturing technology breakthroughs‘ in Ontario
  • Wachendorff expands range of IO-Link encoders
  • Robotics survey highlights autonomy, digital twins, humanoids and ethics as key 2025 trends
  • ABB to implement gearless mill drive service program at Codelco copper mines in Chile
  • Systraplan unveils new automatic tread booking systems for tyre manufacturing

Secondary Sidebar

Copyright © 2026 · News Pro on Genesis Framework · WordPress · Log in

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT