Dassault Systèmes and Toyota Motor Europe have signed a three-year contract to collaborate on an optimised digital production process to create next-generation digital marketing solutions for all new car launches in Europe.
These solutions will feature localised and personalised content targeting consumers seeking new, customised experiences in the car buying journey.
With Dassault Systèmes’ “Virtual Garage” industry solution experience, Toyota Motor Europe can leverage 3DExcite high-end visualisation applications for automated and integrated digital marketing asset production processes. [Read more…] about Toyota Motor Europe and Dassault Systèmes collaborate on ‘next-generation digital marketing’ system









