The operations of most organizations still rely on high-volume manual labor – millions of conversations, documents, and updates every day just to keep things moving.
For decades, this work has been handled by overwhelmed teams or outsourced to call centers, with inefficiencies and crucial tasks slipping through the cracks amidst the chaos. HappyRobot aims to change that.
The San Francisco-based startup’s $44 million Series B funding will scale their platform to “build & deploy AI workers”, bringing the next generation of automation to the backbone of global trade.
The $44 million Series B financing round was led by Base10 Partners with participation from existing investors, a16z, Array Ventures, and YC.
New investors include Samsara Ventures, Tokio Marine, WaVe-X, World Innovation Lab (WiL) and other industry operators and global logistics funds.
This financing follows a $15.6 million Series A financing round raised in late 2024, which was led by a16z and included investment from YC and Carles Reina’s Baobab Ventures.
The company will use the capital to grow its product engineering, forward-deployed engineering, and go-to-market teams; enhance its platform’s functionality; and continue building the AI workforce.
HappyRobot gives enterprises a new kind of teammate: AI workers that can handle end-to-end tasks, communicating over the phone, email, and chat, parsing documents, browsing sites, and logging crucial data.
Designed to handle the messy, dynamic workflows of real-world operations, these workers are handling critical tasks – negotiating rates, booking appointments, collecting payments, recruiting staff, and keeping stakeholders updated – without relying on brittle rules or rigid scripts.
The impact goes beyond cost savings, with organizations boosting revenue generating activities and infinitely increasing their velocity.
Pablo Palafox, co-founder and CEO of HappyRobot, says: “Most people don’t realize how much time and money is burned just coordinating operations and sharing information.
“Our goal is for an AI workforce to handle all that manual coordination and execution so people can focus on the strategic work, relationships and exceptions that really drive value.”
The returns are already visible across the company’s 70+ enterprise supply chain customers like DHL, Ryder, and Werner.
In appointment scheduling, the platform has reduced resolution times from over a week to under 30 minutes. In collections, customers report returns exceeding 119 times their initial investment.
In outbound sales, HappyRobot agents are delivering over 19 times ROI, while carrier sales operations have seen returns north of 5x – all while freeing up human operators to focus on relationship-building and strategic work.
As adoption grows, so does the sophistication of the AI workforce, expanding into modalities like browser agents and advanced reasoning, and building a robust platform.
That includes the AI Auditor, an automated agent designed to review the activity of AI workers, flag exceptions, and ensure compliance.
The AI Builder will allow operators to deploy new workers with a prompt, making automation configurable by the teams closest to the work.
And the HappyRobot operating system gives teams a centralized interface to monitor, manage, and coordinate operations with an AI workforce at their fingertips.
Unlike generic copilots or point solutions, HappyRobot is a vertically integrated orchestration platform.
It combines multiple AI models (transcription, LLMs, voice generation, optical character recognition, AI browsing and more) with deep integrations (TMS, ERP, CRM, APIs) and a robust infrastructure layer built for production reliability at enterprise scale.
Every deployment is supported by a dedicated forward-deployed engineer (FDE) who customizes and maintains the AI workflows on site – a model that accelerates time-to-value and ensures operational readiness.
Adeyemi Ajao, co-founder and managing partner of Base10, says: “Our investment thesis lies in automation for the real economy. HappyRobot does just that.
“This is one of the hardest-working and technically brilliant teams I have seen in 20 years in tech. Their vision to deploy their AI workforce to manage operational tasks across the supply chain & beyond is the future for the logistics industry and workforce.
“They are customer-obsessed and that is exactly what it takes to drive transformation in this complex space.”
The company’s origin story is personal. Co-founders Pablo Palafox, Luis Paarup and Javier Palafox started working together years before incorporation, bonding over robotics projects, deep learning projects, and a shared ambition to build something foundational in AI.
After stints in cloud architecture, AI research, and corporate finance, the trio launched HappyRobot in 2023, having built a voice AI that could hold a natural phone conversation – and found its first commercial application in a fractured world of freight communication.
As supply chains grow more complex and customers demand faster, more reliable service, the pressure on human teams has intensified.
Meanwhile, call center burnout, labor shortages, and software fragmentation are driving up costs. By automating frontline communication with domain-specific AI workers, HappyRobot offers a scalable, efficient, and auditable alternative.
With this new funding, HappyRobot plans to scale hiring across engineering, deployments, and product, while making their AI workers more robust. The long-term vision is clear: to build the digital workforce that powers operations.
